My goal when I first created this website was to teach brides how they could save money by designing their own flowers by providing free step by step tutorials and providing a store where she could buy the essential florist supplies without spending a fortune.
As I've grown over the years, I've now partnered with one of the largest floral wholesalers in the country that supplies real working flower shops all over the United States. This is the same company that our flower shop used and they are experts in shipping out fresh flowers and goods.
I love spending the day exploring their large coolers packed with gorgeous flowers, tropicals, greens and more!
Although I started out only supplying hard goods in the beginning, I now sell fresh flowers (by the single bunch!) so that you can now truly buy everything you need in "one stop shopping" to create beautiful flower designs.
Don't see what you're looking for? Ask me. I'll check with my experts and there is a good chance if it's available - we can get it!
I don't require minimum purchases and I work at keeping my prices at a point where I can make money - but you can actually save money, too. It's a labor of love for me and has allowed this retired florist to keep her hand in the wedding business without lifting heavy water buckets all the time!
First you have to understand the markup process for florists. Just as any other store, they have to mark up the products they sell so they can make a profit and pay their employees. Don't be too critical - it's expensive to run a quality shop and the markups are justified if they plan to stay in business for long. After all - this is no different than you paying a higher price for a gallon of milk than the store paid. That's only good business.
EVERYTHING in a floral shop is factored into the final price of a flower design. Florist's Review (a well known professional florist magazine) did an interesting survey across the country, asking eight retail flower shops what they would charge for a specific table centerpiece. The info is a little dated (this was written in 2008), but it is a real eye opener into how much of a markup is paid before those flowers go down the aisle with you or sit on your reception tables.
Take a look at the survey for yourself:
Did you catch the suggested retail for a simple candle centerpiece?
Keep in mind that this article was written in 2007 - the prices are even HIGHER now in some higher city areas! Check out a similar centerpiece on real florist website.
Now check out MY tutorial!
The truth is that the fresh flowers themselves are marked up between 3 to 5 times the wholesale price. That means if a jumbo hydrangea stem costs a florist $4.50 - the customer is going to probably pay between $13.50 to $22.50 for that same stem BEFORE it goes into a flower arrangement. Why else do you think a mixed bridal bouquet could run almost $500? A beautiful lush FTD inspired Peony Bridal Bouquet runs OVER $500.
That same bouquet can be done for a little over $100 with 10 peony stems. Suddenly paying around $9.00 - $10.00 a stem through my store begins to sound more like a bargain after I show you how to design them yourself and HOW TO KEEP THEM ALIVE. (There is some tricky stuff to this floral design business . . . ).
You have to start out with tight buds that ship well and then open up to the beautiful lush blossoms that will hold for several days.
Buy them like this and you may find they don't hold up as long for your wedding day.
For example, a typically "greening" a cascade bridal bouquet takes about 4 - 5 stems of leather leaf. That leaves you 20 more stems in the bunch left. You can green in three more bridesmaid's bouquets (12 stems) which leaves you 8 more stems to create a couple of centerpieces and a few corsages and boutonnieres.
This is the amount of flowers I typically order for a wedding. (This did not have a lot of centerpieces - just the wedding party and church designs).
However - you can see that 7 - 10 buckets holds all the flowers. Can you image if I had to have 10 bunches of every single flower and greenery I need? My work space couldn't hold them all. I would have to skip the variety and just go with single rose bouquets or something similar.